Hacking the game with incremental objectives

Our A to A’ to B philosophy

Most software projects fail because they try to implement too much in just one iteration and end up building the wrong thing. This doesn’t only happen from a technical standpoint, but also from a business point of view. Real life examples are something along the lines of “let’s build a real estate platform” or “let’s build a high performance proxy”.

Read More

Keeping up with the Joneses in Software Engineering

“Keeping up with the Joneses” is an idiom in many parts of the English-speaking world referring to the comparison to one’s neighbor as a benchmark for social class or the accumulation of material goods. To fail to “keep up with the Joneses” is perceived as demonstrating socio-economic or cultural inferiority. 

Now, you’ll wonder what this has to do with software engineering. Well, we’ve identified a few trends that are honestly quite worrying.

Read More