Keeping up with the Joneses in Software Engineering

“Keeping up with the Joneses” is an idiom in many parts of the English-speaking world referring to the comparison to one’s neighbor as a benchmark for social class or the accumulation of material goods. To fail to “keep up with the Joneses” is perceived as demonstrating socio-economic or cultural inferiority. 

Now, you’ll wonder what this has to do with software engineering. Well, we’ve identified a few trends that are honestly quite worrying.

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